Friday, February 13, 2009

CAM24 ASSOCIATE DEGREE SEMESTER 4

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INSPIRATION + EXTRAS

CASE STUDY - Business cards
Zohra Mouhetta
, a fitness trainer, was looking for a business card that would stand out from the crowd. Rather than getting the basic design treatment she turned to advertising agency Leo Burnett in Dubai and got back a very nice idea. Its design not only complements her profession, but also demonstrates the effectiveness of her personal training programmes by inviting recipients to tear off excess flab. A great concept that turns the basic busniess card into a marketing tool.

afbeelding-6

...and then you have this.